WSJ Europe has reported that Apple Inc is working on a lower-end iPhone in a big shift in corporate strategy to reassert its supremacy in the smartphones market hoping that a new, less expensive iPhone could help them recoup market share lost in the past year to phones using the Android OS While Apple has explored such a device for years, the plan is progressing and a less expensive version of its flagship device could launch later this year possibly still resembling the standard iPhone, with a different, less-expensive body.
Full Story http://on.wsj.com/11jbpNs
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