GOOGLE :: Over half of all Ad Impressions never seen!
A study released by Google claims that over 56% of ad impressions are unseen by users. The Search supremo’s said "A small number of publishers are serving most of the non- viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%." Meanwhile, a study done by Association of National Advertisers and ad fraud detection firm White Ops shows that "11% of online display ads were prompted to appear by bots" and "23% of video ads purchased were wasted on fraudulent traffic." translating into a global loss of some $6 billion globally to ad fraud according to accountants PricewaterhouseCoopers. From my perspective this is yet another reason why should concentrate on your organic reach. To learn more about how to gain and maintain your organic Google SERP’s you need to get a copy of my #Masterclass42 – PPC-v-Organic SERPs - Click Here to joint my InnerSanctum to access this and many more resources totally FREE! I know mad!
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