SOCIALMEDIA :: Is your FB response rate up to snuff?
SOCIAL - As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their customers when they actually need something? The stats suggest that they’re not doing it enough. Perhaps this should be a bigger area of focus for brands. Earlier this year, eMarketer compiled some data from Sprout Social, reporting that social media response rates and times were dipping as user engagement “exploded”. User engagement, it found, was growing nine times faster than Facebook and Twitter combined. Click Here to read the full report
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