SOCIAL - As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their customers when they actually need something? The stats suggest that they’re not doing it enough. Perhaps this should be a bigger area of focus for brands. Earlier this year, eMarketer compiled some data from Sprout Social, reporting that social media response rates and times were dipping as user engagement “exploded”. User engagement, it found, was growing nine times faster than Facebook and Twitter combined. Click Here to read the full report
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
SOCIAL - As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their customers when they actually need something? The stats suggest that they’re not doing it enough. Perhaps this should be a bigger area of focus for brands. Earlier this year, eMarketer compiled some data from Sprout Social, reporting that social media response rates and times were dipping as user engagement “exploded”. User engagement, it found, was growing nine times faster than Facebook and Twitter combined. Click Here to read the full report
SOCIAL - 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. Are you using Facebook as a customer acquisition tool yet? A great new ebook from Hubspot will literally walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy...
Click here for the free download
ONLINE SECURITY - Web-link shortening service Bitly has warned that user account credentials may have been compromised. The service which is used by millions of people daily, including myself, converts long URL links into shorter ones in order to share them easily, particularly on social media. The company has disconnected user accounts from automatically posting to Facebook and Twitter. If you are a user of the service you need to log in to your account and reset the API permissions on your various Social Media accounts.
