SOCIAL MEDIA: Leveraging LinkedIn!

With over 200+ million users and an average 2 new members joining every second, LinkedIn is not only the 13th most visited website in the World it is without doubt the Number 1 Social Media Platform for Business Professionals. Recent figures showed that there are over 332 million users and one in three professionals are members. So the there is no question that you need to be on LinkedIn ideally with both personal profile and a separate “business page” the question is how to use it to your advantage – How to leverage LinkedIn ?

Build your network! I worked on a specific project for a client who wanted to build a LinkedIn group for a European Trade association. With less than 2 hours research I started to build the network and within a year the network had over 4,000 networked members – like minded individuals who chose to channel their news and views via this platform. I believe it is now one of the biggest networks on LinkedIn today! I couldn’t have achieved that on Twitter or Facebook

You need to use this as an example and adjust the parameters for what best suits your business model. For example every product needs the oxygen of publicity if it is going to be halfway successful. There are many ways to get the attention of the Press but they can sometimes be slow, restrictive and certainly not guaranteed - I know, I have been a journalist for 25 years! But with LinkedIn you could start to build up your own media base of journalists, writers, editors and influencers in your market sector; almost 95% of all journalists and editors are on LinkedIn. Get their support and you will get media exposure on a consistent basis which will boost your brands profile and market share ultimately having positive impact on your bottom line. I use this very technique to get free media exposure for my clients across the European Print, Online & Broadcast media – Every day!

I have teamed up with the Linked Influence team to bring what I believe to be one of the most comprehensive online courses I have ever come across to both my online audience and InnerSanctum members! Linked Influence is a 100% digital online course that you can access any time from any device and will teach module by module how to attract high quality clients, get found by recruiters or potential business partners and boost your personal brand while forming valuable connections. Nothing to lose and a huge amount of tactical insight to gain - Click Here to join Linked Influence Now!

You can also Click Here to join my InnerSanctum and get free access to my digital & social media knowledgebase and training modules with practical guidance and case studies to ensure you master each discipline covered including - How to leverage LinkedIn.