IfOnlyCommunications: Social Media Facts

The likelihood of the majority of your workforce operating some form of social media is fairly high, but do you know exactly how high? If your business is yet to embrace the wonders of social media, did you know that in one form or another, your business could already be represented through your workforce? Do you even know who is representing your business through Facebook, Twitter, LinkedIn or Google +? If not, it is now more worthwhile than ever before to find out and get involved.

Building your business’ brand awareness online can be even easier through your technology-savvy brand ambassadors. Whether they are interacting with potential and current customers, or simply showcasing your business as their employer, you brand is being put in front of potentially thousands of people through your employee’s network and wider exisiting business network. To learn how to embrace your existing employees and business contacts to further your overall online brand (and much more - absolutely FREE!) Click Here to join my InnerSanctum – Join Now, Thank me later!

With over 200+ million users and an average 2 new members joining every second, Linked In is not only the 13th most visited website in the World it is without doubt the Number 1 Social Media Platform for Business Professionals. Having done a lot of research on the subject I have teamed up with the LinkedInfluence team to bring what I believe to be one of the most comprehensive online courses I have come across. LinkedInfluence is a 100% digital online course that you can access any time from any device and will teach module by module how to attract high quality clients, get found by recruiters or potential business partners and boost your personal brand while forming valuable connections. And as with ALL my recommendations there is a 100% money back guarantee backed by ClickBank if you are unhappy with the course in anyway! Nothing to lose and a huge amount of tactical insight to gain by Clicking Here. You can also find out more by watching the featured video on the right hand panel.

SOCIAL - When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery. Your audience checks into Twitter and Facebook to socialise, read news stories, and see what their friends are up to. But your audience is on Pinterest to discover something new—a recipe, an outfit, an amazing infographic, or a clever idea. Doesn’t your brand have content you’d like to be discovered? There are over 70 million users on Pinterest who are looking to discover something new. Why not make that your company? A great new Ebook from Marketo.com will teach you how to market your brand on Pinterest and leverage your efforts to create tangible results! Click here to download your FREE copy NOW!

SOCIAL - Despite a host of positive stats, Google+ has just not taken its rightful place alongside the market leaders particularly Facebook – but why? The simple answer is that G+ is not particularly “social” and while I am a great advocate of the platform and try to promote its use to my clients and Inner sanctum members it is a difficult beast to handle and it is my finding that while most brands, businesses and entrepreneurs have a Google+ profile and business page they don’t do so for its networking or engagement qualities but purely as an SEO tool – in fact I am also probably guilty of this mind-set as well. Having said this there is simply no way in my view that Google will abandon its + platform, predominantly because of the massive integration with its key apps like Gmail, Blogger, Local & Maps, but most importantly its search results, but is that enough for Google to keep pouring money and attention into its controversial social platform?

On a positive note, as I said there are a host of positive statistics not least over 1 billion registered users, 800k new sign-ups and over 1.2 million page views every month with over 70% of all businesses having a profile and the +1 button is clicked a massive 5 billion times a day – any platform owner would be absolutely ecstatic with metrics like that and Google Plus’s strongest asset is the way it has unified the suite of Google products, and that’s no small feat. That alone is likely to keep the network around for a long time to come. 2014©IainFraser

SOCIAL - In the modern business, marketing is far ahead of most other departments when it comes to social media use. That being said, many higher education marketing programs are still playing catch-up, with social media being added to courseware as an afterthought rather than building courses around this powerful new technology. Fully preparing marketing students to enter the industry should now involve a much more comprehensive social media education.With that in mind, in 2013 HootSuite University launched the Social Media for Marketing Curriculum, a resource that covers everything from social media advertising to engaging your online community. Click for More Information

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