IfOnlyCommunications

Following on from my article on 12 December last “Google Now Officially Showing Mobile Friendly Labels” the search supremo’s have taken the unprecedented step of sending mass scale notifications via email and Webmaster Tools warning sites that are not mobile-friendly that it will cause issues for them if they want to rank well for smartphone users, the first time it has sent this kind of notification to webmasters. In the past Google only notified sites that were supposedly mobile friendly, when it has “mobile usability issues”, this to me is a sure indication that their new “mobile ranking” algorithm which has been in test mode for some months may well be going mainstream in the very near future - so Forearmed is forewarned and all that! To find out how Google sees your website Click here to go to the Google developer link, enter you full URL and click “Analyse” and Google will deliver its report in a matter of seconds.

A study released by Google claims that over 56% of ad impressions are unseen by users. The Search supremo’s said "A small number of publishers are serving most of the non- viewable impressions. 56.1% of all impressions we measured are not seen, but the average publisher viewability is 50.2%." Meanwhile, a study done by Association of National Advertisers and ad fraud detection firm White Ops shows that "11% of online display ads were prompted to appear by bots" and "23% of video ads purchased were wasted on fraudulent traffic." translating into a global loss of some $6 billion globally to ad fraud according to accountants PricewaterhouseCoopers. From my perspective this is yet another reason why should concentrate on your organic reach. To learn more about how to gain and maintain your organic Google SERP’s you need to get a copy of my #Masterclass42 – PPC-v-Organic SERPs - Click Here to joint my InnerSanctum to access this and many more resources totally FREE! I know mad!

CONTENT - Take visual content creation into your own hands with this fantastic Crash Course in Visual Content Creation from HubSpot. Their in-house designers and non-designers worked together to bring you this free package of visual content resources; including a list of 10 basic design principles even non-designers can follow, 20 free tools to create visuals on a budget and 5 free infographic templates. And if you have a colleague or friend who is interested in refining their design skillsn then please forward the following link to them! Download the Free eBook Here

SOCIAL - We all accept that Social Media has developed from its original purposes of keeping in contact with friends and loved ones - huge corporations are generating massive engagement by manipulating their Social Media Network to their advantage. However, Social Media is a dangerous animal in the wrong hands and like all comments posted to the Internet once its online it’s not easy to get rid of, so monitoring your Social Media profile is key to your overall Online Reputation – It’s important that you know who is saying what about you. Never truer than with Twitter where a negative tweet can go viral in seconds! However help is here in the form of BackTweets, this free to use service lets you instantly find everyone who is mentioning your brand, along with all the tweets which are being used. Click here to go to BackTweets – You just don’t know what you might find! (*If you or a client have a less than perfect Online reputation we need to speak – Click here to send me an email or use the contact me panel above to get in touch.)

CONTENT MARKETING - Need a quick and easy way to test your html emails before you send them? Well look no futher! This handy tool from Putsmail.com allows you to paste in your html and put in as many email addresses as you want to test to. Really helpful if you want to see how your html will look in different email clients. Check it out at Putsmail.com #KeepOnPromoting

With over 200+ million users and an average 2 new members joining every second, Linked In is not only the 13th most visited website in the World it is without doubt the Number 1 Social Media Platform for Business Professionals. Having done a lot of research on the subject I have teamed up with the LinkedInfluence team to bring what I believe to be one of the most comprehensive online courses I have come across. LinkedInfluence is a 100% digital online course that you can access any time from any device and will teach module by module how to attract high quality clients, get found by recruiters or potential business partners and boost your personal brand while forming valuable connections. And as with ALL my recommendations there is a 100% money back guarantee backed by ClickBank if you are unhappy with the course in anyway! Nothing to lose and a huge amount of tactical insight to gain by Clicking Here. You can also find out more by watching the featured video on the right hand panel.

IfOnlyCommunications